Brand Strategy

image185

Your brand lives in every day-to-day interaction you have with your market.

Your brand encompasses:

The images you convey

The messages you deliver on your website, proposals and campaigns

The way your employees interact with customers

A customer’s opinion of you versus your competition

Create Brand positioning statement

Your brand positioning statement should succinctly capture the essence of your brand

Consider the elements of your brand strategy and aim for a clear, concise, meaningful statement

The essence of this statement is going to be used throughout your materials, so get it right

Define Positioning, Brand Strategy, Distribution and Pricing

Perform Quantitative Market Research to ascertain potential customers as well as the total potential sales in the market 

Define market characteristics to determine if your market is growing, stable or contracting, and what other factors are influencing your market.

Analyze the market lifecycle stage - introductory, growth, maturity or decline to determine the best positioning approach

Market reaction to your Current Message(s)

Good messages take your competitive positioning and brand strategy to the next level. 

Survey Your Market and Evaluate Your Current Messages.

Understanding how your market react to your messages will discern whether you're communicating effectively, and whether you're delivering on your brand promise 

Brand Equity

Successful branding also creates “brand equity” – the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term.

The right marketing strategy is critical for a successful launch and long-term success of any brand. Define the key elements of your strategy prior to your launch, let us show you how.